Professional Public Relations (PR) trends and challenges
نویسندگان
چکیده
منابع مشابه
Challenges for public relations : working in an international framework Kate
Western models of public relations tend to dominate the discipline, but the efficiency of such models in light of global public relations and the richness of alternative – particularly South East Asian – approaches will be interrogated in this paper. There are few scholars who take a critical approach to public relations practice, or consider the significance and practice of public relations in...
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ژورنال
عنوان ژورنال: El Profesional de la Información
سال: 2020
ISSN: 1699-2407
DOI: 10.3145/epi.2020.may.03